Selling Land

How To Make Your Land More Appealing For Investors

How To Make Your Land More Appealing For Investors

We’ve featured many articles about investing in everything from timberland and agricultural land to vacant land and vineyards. Today, we wanted to look at investing in land from the other side of the coin. Here are some ways that you can make your land for sale more appealing for investors.

Know Why People Invest

A 2015 LANDTHINK Pulse survey showed that 50.9% of land investors consider themselves to be long-term investors. Many investors know they won’t be seeing large, quick returns anytime soon and are instead looking for a safe place to slowly and steadily grow their wealth. This money is often used as part of a retirement fund and held onto for generations. Understanding why people invest in land can help you tailor your property listing, make the appropriate upgrades to your land, and market your land to potential long-term investors.

Since investors typically care more about the financial outcomes than sentimentality, they have a different mindset and goals than other clients, as RLI member Steve Bruere pointed out in his article What Investors Want.

“Often times, investors looking to purchase farmland are looking for large, contiguous tracts with significant scale,” says Bruere. “Investors are not emotional and don’t have to buy the piece next door. They aren’t driving by the showplace farm their entire lives on the way to the co-op knowing they will do whatever it takes to buy that piece of land if it comes to market. Investors are typically focused solely on the financial returns of the investment. Therefore, they are naturally more conservative than the farmer buyer, who may look at a potential transaction as a once-in-a-lifetime opportunity.”

Add Value

Keeping in mind that many investors look for land with the distant future in mind, the improvements you add to the land should be focused on creating long-term value. Some examples of ways to increase the long-term value of a property include:

  • Making sure access to the property is as clear as possible. You’d be surprised how much taking down a few dead branches and sweeping away debris can do for curb appeal.
  • Mending any broken fences and having clearly-marked property boundaries.
  • If you have recreational land, building a food plot. Having several food plots throughout the property can help attract, nurture, and keep deer on your land, making it much more valuable to hunters.
  • Adding power to your property. This comes with a large upfront cost, but many investors prefer properties with electricity.

Of course, there are some factors that you have no control over, such as where the property is located and the local laws impacting the property. However, improving what you can change about the land will help raise its appeal for potential investors.

Know What Your Land Has To Offer

What does the land have that will add to its value? Is it within driving distance to a city? Good soil type? Located in an in-demand area? Mineral rights? Any of these factors will add long-term value to your property. Be sure to mention these benefits in the listings.

Attracting investors to your property can be tricky, especially with so much international and local competition for funding. However, these tips can help you tailor your marketing plan and the land itself to attract more investors to your property.

Ask a Land Expert for Help

If you are thinking about selling a property and want to know the best ways to increase its value for potential investors, make sure to find a Land Consultant near you who has specialized expertise in land transactions and a wealth of knowledge about land investments. We highly recommend using a certified land expert, like an Accredited Land Consultant (ALC), to ensure you get the most value out of your land transaction.

This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of LANDTHINK. Use of this content without permission is a violation of federal copyright law. The articles, posts, comments, opinions and information provided by LANDTHINK are for informational and research purposes only and DOES NOT substitute or coincide with the advice of an attorney, accountant, real estate broker or any other licensed real estate professional. LANDTHINK strongly advises visitors and readers to seek their own professional guidance and advice related to buying, investing in or selling real estate.

About the author

Realtors Land Institute

The REALTORS® Land Institute, “The Voice of Land,” continually strives to maintain its status as the acknowledged leader for all matters pertaining to the land real estate profession. RLI endeavors to remain the essential membership organization for the extraordinary real estate professionals who broker, lease, sell, develop, and manage our most precious resource: the land. RLI provides the expertise, camaraderie, and valuable resources that are the foundation for all land real estate professionals to become the best in the business. For more information, visit or call 800.441.5263.


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  • I agree with you. People want to earn money as early as possible with their investment. The real estate sector has created the same environment. Now they can invest in properties and can earn profit on a monthly basis under DST 1031 exchange law. If you research DST 1031 you will begin to understand how this agreement protects investors in many ways.

  • 1031s will probably be eliminated soon as well as the stepped up basis. There is also talk about raising capital gains tax rates to 39.6%. That doesn’t include state taxes, depreciation recapture and the Medicare tax when selling. Delaware Statutory Trusts will be history and quite bluntly, they aren’t a good retirement vehicle because you’re only kicking the tax liability down the road.

    Our Section 453 trust will be a great and probably one of the only options left to defer taxes. Its also a real 1031 exit strategy and if 1031s survive, we are a much better option now than a 1031. I have been a sponsor of the RLI since 2006 and have written numerous articles for the Terra Firma as well as the RLI blog and several magazines that sell rural real estate. Check us out. Best wishes.

Pulse Question

If you were buying land, how likely would you be to choose owner financing if it was offered?


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